Wednesday, May 28, 2014

2015 BASS 770

From a company called Equus Automotive in Rochester Michigan comes what they are calling and American luxury muscle car.  It's the 2015 BASS 770.  Here is the description from Equus, "The 2015 BASS770 is born of an abiding passion for genuine 1960’s and 1970's era muscle cars. The rare seductive power of those legendary beauties, brought on by their unique fastback signature, enraptures and enthralls to this day. Proudly, the EQUUS BASS770 sets a new measure in the international luxury automobile class as a brand-new muscle car bringing together the best of 21st century American technological savoir-faire." 

The car does have that Mustang-like profile with more of a Camaro/Cuda front so they basically grabbed a little of everything from the classics.  The interior is fairly nice looking with the exception of that square centered steering wheel.  It gets it's power from an aluminum supercharged V8 putting out 640 hp.  I've heard it is borrowed from the Chevrolet Corvette line.  


While I can easily agree that it's beautiful and intriguing I'm more interested in this company's business model.  The car costs $250,000.  Yes you read it correctly.  I'm not exactly sure who they are selling it to.  That price tag puts you in direct competition with some very serious automobiles and who would choose this car above theirs?  I really don't know.  It certainly wouldn't handle as well as the competitors and it isn't really a rare classic which would deserve such a price tag.  It feels like they are building a car for a market that doesn't exist.

Equus Automotive's web site is just as fancy as the car but is free to check out. Go see for yourself. www.equus-automotive.com

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